MEET THE OWLS
Get to Know Us
SAMARA OMUNDSON
The “O” in OWL, Samara has more than 17 years of experience providing research-based insights and strategy for some of the world’s largest brands. Pulling from a range of professional experience – including information management, public relations and human resources – Samara approaches research and analysis from a wide variety of perspectives.
As a Principal Researcher at OWL Research Partners, Samara works closely with her partners and clients to simplify complex information and generate outcomes that have a meaningful impact on organizations, brands and business. With a Bachelor’s degree in English, a Master’s in Library Science, and a childhood dream of being a detective, her drive to connect the dots and uncover the real story has always been at her core.
EMILY WHEELER
The “W” in OWL, Emily has spent over a decade helping brands make strategic decisions that are supported by the numbers. The rise of big data has provided limitless opportunities but finding the meaning within a sea of information can be daunting. So whether hunting down new sources or designing analysis tools, Emily approaches data as only the first step in developing a deeper understanding of an industry or market.
In her role at OWL Research Partners, Emily supports her partners and clients by decluttering the data landscape and bringing the insights into focus. She holds a Bachelor's degree in Public Policy Analysis and Sociology as well as a Master's in Library & Information Science.
LIBRARIANS
The fact that we are librarians – the “L” in OWL – is essential to the experience and benefit of working with us. Dewey decimal and shushing jokes aside, librarians can be the ingredient that you didn’t even know you were missing.
Driven by curiosity and relentlessly motivated to simply make sense of things, we offer a unique take on the world. Our nature and training compels us to identify connections, patterns or gaps in everything we encounter – and these observations are what lead us to new understanding and opportunities on behalf of our clients.